The Gage Experience Video Intro Bumper supports search & social tagging
In early October, I had the opportunity, once again, to collaborate with my colleague Mark Kurtz, Chief Growth Officer at Gage. As a new media expert and market innovator he is always looking for the best way to drive results for his Global client base. This time he was looking to create something unique at the upcoming MIMA Summit (Minnesota Interactive Marketing Association).
As they were planning to have a physical presence onsite, this was a natural opportunity to take the Social Wendy Group’s LIVE@ Social Content Production model and “private label” it for Gage.
Additionally, we initiated the #MIMA09 standard event hashtag 3 weeks prior to the event to build conversation and audience, as we know from experience that you cannot just have people walk in and participate in a conversation. Your results are greater if they have prepared themselves ahead of time , including ensuring their phones have been loaded with the appropriate applications or text settings so they can at minimum tweet the day’s activities and highlights.
Okay, I know you are now thinking, that this is possibly not necessary for an interactive audience, but as we anticipated and then have reviewed post event, less than 20 core participants created a bulk of the event conversation and our small event team created a third of that conversation- keep in mind there were 1000 attendees. So what did we learn from this…
The Social Wendy Group recommendations for planning and executing Social Media Events within your social media marketing strategy:
- Attendees may be at home Tweeters or Bloggers, this does not necessarily translate into their ready participation at an event. You will need to create a bridge strategy or tools to facilitate this type of participation especially for a Tweetup.
- Providing & communicating a simple dedicated event hashtag in advance increases day of event conversation, and supports pre-event conversation increasing event excitement (buzz factor).
- An organized and planful Event Day Content Capture is the centerpiece of the strategy. Depending on the event goals this always looks a little different. It needs to mesh with the overall business and marketing goals beyond the event because event conversations come and go.
- Package it up. Brand it, create your social content capture to be one of the signature experiences of the event so that whether or not an attendee was personally included in an interview or similar, they will be interested in the post event social campaign sharing the content.
Here is the Vimeo Video Collection from The Gage Experience at #MIMA09
Lee Odden- TopRankMarketing.com in 3 Parts
MIMA09 Pre Party- FLIP Mino Interviews- Board Member Spotlight
Second City- Client Spoof Video
Jackie Huba- Church of the Customer- Morning Keynote
Mykl Roventine- MSP Social Media Breakfast in 3 Parts
Tim Huebsch- LeadershipandCommunity.com / General Mills
Dan Mallin- Magnet 360 in 2 Parts
Minnov8- Steve Borsch, Phil Wilson, Tim Elliott in 3 Parts
And, more videos are still being posted.
So, as you can see for this event we captured the industry thought leaders, clients and VIPs of the event to provide a flavor of the sold out event to the greater interactive community.
For more on Gage go to www.gage.com
For more on the Social Wendy Group go to www.socialwendygroup.com
Stay tuned for more Social Media Event Tips & Coverage!
