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	<title>Wendy Meadley&#039;s @SocialWendy Blog</title>
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	<description>Social Marketing Innovation &#38; Observation</description>
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		<title>LIVE@ the Tekne Awards- Social Media Production</title>
		<link>http://socialwendy.wordpress.com/2009/10/25/live-the-tekne-awards-social-media-production-2/</link>
		<comments>http://socialwendy.wordpress.com/2009/10/25/live-the-tekne-awards-social-media-production-2/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 18:12:27 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Innovation]]></category>
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		<guid isPermaLink="false">http://socialwendy.wordpress.com/?p=526</guid>
		<description><![CDATA[The Social Wendy Group was LIVE@ the 10th Annual Minnesota High Tech Association&#8217;s Tekne Awards interviewing in the VIP Reception before and after the evening&#8217;s impressive award program.  We also attended the program as Inetium&#8217;s guest, enjoyed the program and captured some FLIP footage of some event highlights. We were privileged to interview a number of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=526&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_539" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-539" href="http://socialwendy.wordpress.com/2009/10/25/live-the-tekne-awards-social-media-production-2/eric-taylor-wendy/"><img class="size-medium wp-image-539" title="Tekne Awards Live@ Master" src="http://socialwendy.files.wordpress.com/2009/10/eric-taylor-wendy.jpg?w=300&#038;h=225" alt="Eric Raarup of Inetium &amp; Taylor Pettis of MHTA are LIVE@ the Tekne Awards with SocialWendy" width="300" height="225" /></a><p class="wp-caption-text">Eric Raarup of Inetium &amp; Taylor Pettis of MHTA are LIVE@ the Tekne Awards with SocialWendy</p></div>
<p>The <a title="The Social Wendy Group's Website" href="http://www.socialwendygroup.com">Social Wendy Group </a>was LIVE@ the <a title="Tekne Awards Website" href="http://www.takneawards.org">10th Annual Minnesota High Tech Association&#8217;s Tekne Awards</a> interviewing in the VIP Reception before and after the evening&#8217;s impressive award program.  We also attended the program as <a title="Inetium's Website" href="http://www.inetium.com">Inetium&#8217;s</a> guest, enjoyed the program and captured some FLIP footage of some event highlights.</p>
<p>We were privileged to interview a number of the Technology Innovators and industry leaders of the evening in addition to some of the MHTA team who do the work of the MHTA year-round and make the Tekne Awards possible with the support of their impressive Sponsor list.</p>
<p>In the coming weeks you will see interviews from the following Tekne Event participants in our <a title="The Social Wendy Group Event Video Collection" href="http://www.vimeo.com/socialwendygroup/videos">Social Wendy Group Vimeo Collection</a>. Feel free to embed them and share them as this is a key reason we use Vimeo as our primary social video tactic- the reliable and easy portability of video is great.</p>
<p><em><a title="The Social Wendy Group" href="http://www.socialwendygroup.com">To contact the Social Wendy Group about your video directly, click here</a></em></p>
<p>MHTA Tekne Award LIVE@ Interview Video List <em>(in order of interview)</em></p>
<p style="padding-left:30px;">Consulate General of Canada: Michael Willmott</p>
<p style="padding-left:30px;">Toronto Stock Exchange: Raymond King</p>
<p style="padding-left:30px;">CareerOneStop.org: Mike Ellsworth</p>
<p style="padding-left:30px;">Reside: Matt Johnson</p>
<p style="padding-left:30px;">MN Computers for Schools: Tamara Gillard</p>
<p style="padding-left:30px;">Nonin Medical: William Betten</p>
<p style="padding-left:30px;">Thomson Reuters: Todd Haushildt</p>
<p style="padding-left:30px;">Robins, Kaplan, Miller, Ciresi, LLP: Cy Morton</p>
<p style="padding-left:30px;">Comcast Business Class: Chuck Eller</p>
<p style="padding-left:30px;">IBM: Sam Prabhakar</p>
<p style="padding-left:30px;">ION Corporation: Wendell Maddox</p>
<p style="padding-left:30px;">Weaver Lake Elementary: Laurie Toll</p>
<p style="padding-left:30px;">MN Department of Education: Karen Klinzing</p>
<p style="padding-left:30px;">Padilla Speer Beardsley: Matt Kucharski</p>
<p style="padding-left:30px;">MN Thermal Science: Kevin Lawler</p>
<p style="padding-left:30px;">Asset Recovery Corporation: Ryan Laber</p>
<p style="padding-left:30px;">Vast Enterprises, LLC: Andy Vander Woude</p>
<p style="padding-left:30px;">Scales Advertising: Patty Schneider</p>
<p style="padding-left:30px;">Fabcon: Tom Kuckhahn</p>
<p style="padding-left:30px;">Access Genetics: Scott Kelley</p>
<p style="padding-left:30px;">BenchmarkQA: Larry Decklever</p>
<p style="padding-left:30px;">Inetium: Eric Raarup</p>
<p style="padding-left:30px;">Ron McGlennen &amp; Steve Thorkelson</p>
<p style="padding-left:30px;">Brave New Workshop: John Sweeney</p>
<p style="padding-left:30px;">Robert Maeser</p>
<p style="padding-left:30px;">MHTA: Kate Rubin</p>
<p style="padding-left:30px;">MHTA: Taylor Pettis &amp; Eric Raarup on GetSTEM</p>
<p style="padding-left:30px;">MHTA: Pete Lindstrom &amp; Doug Carnival on how MHTA gets things done at the Capital and beyond</p>
<p>Stay tuned for individual links once our post production efforts are complete.  Thanks to everyone who participated!</p>
<p>More on the Minnesota High Tech Association at <a href="http://www.mhta.org">www.mhta.org</a></p>
<p>More on the Tekne Awards at <a href="http://www.tekneawards.org">www.tekneawards.org</a></p>
<p>More on the Social Wendy Group at <a href="http://www.socialwendygroup.com">www.socialwendygroup.com</a></p>
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		<title>The Gage Experience at the MIMA Summit- Social Media Production</title>
		<link>http://socialwendy.wordpress.com/2009/10/25/the-gage-experience-at-the-mima-summit-socially-media-production/</link>
		<comments>http://socialwendy.wordpress.com/2009/10/25/the-gage-experience-at-the-mima-summit-socially-media-production/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 16:31:13 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
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		<guid isPermaLink="false">http://socialwendy.wordpress.com/?p=516</guid>
		<description><![CDATA[In early October, I had the opportunity, once again, to collaborate with my colleague Mark Kurtz, Chief Growth Officer at Gage. As a new media expert and market innovator he is always looking for the best way to drive results for his Global client base. 
www.gage.com
www.socialwendygroup.com<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=516&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_535" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-535" href="http://socialwendy.wordpress.com/2009/10/25/the-gage-experience-at-the-mima-summit-socially-media-production/mima09-gage-bumper-intro/"><img class="size-medium wp-image-535" title="MIMA09-Gage-Bumper---Intro" src="http://socialwendy.files.wordpress.com/2009/10/mima09-gage-bumper-intro.png?w=300&#038;h=168" alt="The Gage Experience Video Intro Bumper supports search &amp; social tagging" width="300" height="168" /></a><p class="wp-caption-text">The Gage Experience Video Intro Bumper supports search &amp; social tagging</p></div>
<p>In early October, I had the opportunity, once again, to collaborate with my colleague <a title="Mark Kurtz's Twitter Conversation Stream" href="http://www.twitter.com/markkurtz">Mark Kurtz</a>, Chief Growth Officer at Gage. As a new media expert and market innovator he is always looking for the best way to drive results for his Global client base.  This time he was looking to create something unique at the upcoming MIMA Summit (Minnesota Interactive Marketing Association).</p>
<p>As they were planning to have a physical presence onsite, this was a natural opportunity to take the <a title="Social Wendy's Twitter Conversation Stream" href="http://www.twitter.com/SocialWendy">Social Wendy</a> Group&#8217;s LIVE@ Social Content  Production model and &#8220;private label&#8221; it for Gage.  </p>
<p>Additionally, we initiated the #MIMA09 standard event hashtag 3 weeks prior to the event to build conversation and audience, as we know from experience that you cannot just have people walk in and participate in a conversation.  Your results are greater if they have prepared themselves ahead of time , including ensuring their phones have been loaded with the appropriate applications or text settings so they can at minimum tweet the day&#8217;s activities and highlights.</p>
<p>Okay, I know you are now thinking, that this is possibly not necessary for an interactive audience, but as we anticipated and then have reviewed post event, less than 20 core participants created a bulk of the event conversation and our small event team created a third of that conversation- keep in mind there were 1000 attendees. So what did we learn from this&#8230;</p>
<p><a title="The Social Wendy Group's Website" href="http://www.socialwendygroup.com">The Social Wendy Group</a> recommendations for planning and executing Social Media Events within your social media marketing strategy:</p>
<ol>
<li>Attendees may be at home Tweeters or Bloggers, this does not necessarily translate into their ready participation at an event. You will need to create a bridge strategy or tools to facilitate this type of participation especially for a Tweetup.</li>
<li>Providing &amp; communicating a simple dedicated event hashtag in advance increases day of event conversation, and supports pre-event conversation increasing event excitement (buzz factor).</li>
<li>An organized and planful Event Day Content Capture is the centerpiece of the strategy.  Depending on the event goals this always looks a little different. It needs to mesh with the overall business and marketing goals beyond the event because event conversations come and go.</li>
<li>Package it up. Brand it, create your social content capture to be one of the signature experiences of the event so that whether or not an attendee was personally included in an interview or similar, they will be interested in the post event social campaign sharing the content.</li>
</ol>
<p><strong><a title="Gage Vimeo Video Collection" href="http://www.vimeo.com/gagegroup/videos">Here is the Vimeo Video Collection from The Gage Experience at #MIMA09</a></strong></p>
<p style="padding-left:60px;"><a title="VIDEO Lee Odden at the Gage Experience" href="http://www.vimeo.com/6990286">Lee Odden- TopRankMarketing.com in 3 Parts</a></p>
<p style="padding-left:60px;"><a title="VIDEO MIMA Preparty- Andrew Banas ECH03" href="http://www.vimeo.com/6996845">MIMA09 Pre Party- FLIP Mino Interviews- Board Member Spotlight</a></p>
<p style="padding-left:60px;"><a title="VIDEO Microsoft- Christian Thilmany at MIMA09" href="http://www.vimeo.com/6999892">Christian Thilmany- Microsoft</a></p>
<p style="padding-left:60px;"><a title="VIDEO Second City antics at Gage Experience" href="http://www.vimeo.com/7002125">Second City- Client Spoof Video</a></p>
<p style="padding-left:60px;"><a title="VIDEO Jackie Huba Keynote Video Excerpt" href="http://www.vimeo.com/7002682">Jackie Huba- Church of the Customer- Morning Keynote</a></p>
<p style="padding-left:60px;"><a title="VIDEO Mykl Roventine at the Gage Experience" href="http://www.vimeo.com/7026659">Mykl Roventine-  MSP Social Media Breakfast  in 3 Parts</a></p>
<p style="padding-left:60px;"><a title="VIDEO Tim Huebsch at the Gage Experience" href="http://www.vimeo.com/7065661">Tim Huebsch- LeadershipandCommunity.com / General Mills</a></p>
<p style="padding-left:60px;"><a title="VIDEO Bob Wilson at the Gage Experience" href="http://www.vimeo.com/7084202">Bob Wilson- Gage VP</a></p>
<p style="padding-left:60px;"><a title="VIDEO Sean Kershaw Citizens League at the Gage Experience" href="http://www.vimeo.com/7099513">Sean Kershaw- Citizens League</a></p>
<p style="padding-left:60px;"><a title="VIDEO Dan Mallin Magnet 360 at the Gage Experience" href="http://www.vimeo.com/7147231">Dan Mallin- Magnet 360 in 2 Parts</a></p>
<p style="padding-left:60px;"><a title="VIDEO Minnov8 Steve Borsch Phil Wilson Tim Elliott at the Gage Experience" href="http://www.vimeo.com/7165170">Minnov8- Steve Borsch, Phil Wilson, Tim Elliott in 3 Parts</a></p>
<p style="padding-left:60px;"><a title="VIDEO EJ McNulty &amp; Mark Kurtz at the Gage Experience" href="http://www.vimeo.com/7186026">EJ McNulty &amp; Mark Kurtz- Gage</a></p>
<p style="padding-left:60px;"><a title="VIDEO John Reiman Fast Horse at the Gage Experience" href="http://www.vimeo.com/7227791">John Reiman- Fast Horse</a></p>
<p>And, more videos are still being posted. </p>
<p>So, as you can see for this event we captured the industry thought leaders, clients and VIPs of the event to provide a flavor of the sold out event to the greater interactive community.</p>
<p>For more on <a title="Gage Promotional Website" href="http://wwww.promo.gage.com">Gage</a> go to <a href="http://www.gage.com">www.gage.com</a></p>
<p>For more on the <a title="The Social Wendy Group's website" href="http://www.socialwendygroup.com">Social Wendy Group</a> go to <a href="http://www.socialwendygroup.com">www.socialwendygroup.com</a></p>
<p><a title="Social Wendy Group's Twitter Stream" href="http://www.twitter.com/socialwendypr">Stay tuned for more Social Media Event Tips &amp; Coverage!</a></p>
<p style="padding-left:60px;"> </p>
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			<media:title type="html">MIMA09-Gage-Bumper---Intro</media:title>
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		<title>The Citizens League Annual Meeting gains coverage on Politics in Minnesota: The Weekly Report- Story Reprint</title>
		<link>http://socialwendy.wordpress.com/2009/10/24/the-citizens-league-annual-meeting-gains-coverage-on-politics-in-minnesota-the-weekly-report-story-reprint/</link>
		<comments>http://socialwendy.wordpress.com/2009/10/24/the-citizens-league-annual-meeting-gains-coverage-on-politics-in-minnesota-the-weekly-report-story-reprint/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 04:27:34 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Citizens League]]></category>
		<category><![CDATA[Civic Engagement]]></category>
		<category><![CDATA[LIVE@- Social Media Production]]></category>
		<category><![CDATA[Naked Civics]]></category>
		<category><![CDATA[National Civic Summit]]></category>
		<category><![CDATA[Social Marketing Campaigns]]></category>
		<category><![CDATA[Social Media Content Creation]]></category>
		<category><![CDATA[Social Media Innovator]]></category>
		<category><![CDATA[Social Wendy Group]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Annual Meeting]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[civic]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[Himle Horner]]></category>
		<category><![CDATA[Live@]]></category>
		<category><![CDATA[Nate Garvis]]></category>
		<category><![CDATA[National Tweetup]]></category>
		<category><![CDATA[Sean Kershaw]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SocialWendy]]></category>

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		<description><![CDATA[The Citizens League is going tech for its 2009 Annual Meeting, being held Thursday, October 29 at the Pantages Theater in downtown Minneapolis. The event features the Best Buy Tech Lounge where participants can get a lesson on how to sign up for Twitter or install it on a mobile device in preparation for tweeting at the Annual Meeting. Board member Nate Garvis will be the keynote with his Naked Civics presentation. Doors are open at 5, the program begins at 6:30 p.m. The SocialWendy Group is leading the Social Media Strategy and Technology Lounge for the Citizens League Annual Meeting. The Event will feature pre and post Social Media participation activities in addition to the online social conversation strategy. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=510&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>CITIZENS LEAGUE ANNUAL MEETING</strong> 10.29.09</p>
<p>featuring <strong>Naked Civics</strong> Presentation by Nate Garvis</p>
<p>Seven &amp; Pantages Theater</p>
<p><em>Event is Complimentary and Open to the Public</em></p>
<p>RSVP Required <a href="http://www.citizensleague.org">www.citizensleague.org</a></p>
<p><em>POLITICS IN MN- STORY REPRINT on behalf of the Citizens League:</em></p>
<p>The <a title="Citizens League Twitter Conversation Stream" href="http://www.twitter.com/citizensleague">Citizens League</a> is going tech for its 2009 Annual Meeting, being held Thursday, October 29 at the Pantages Theater in downtown Minneapolis. Best Buy is installing a Tech Lounge so participants can check out new tech and get a lesson on how to sign up for Twitter or install it on a mobile device. Cool stuff. The meeting will also be an opportunity to eat great food and meet Citizens League members like <a title="Sean Kershaw's Twitter Conversation Stream" href="http://www.twitter.com/seankershaw">Executive Director Sean Kershaw</a>. Board member Nate Garvis will lead the program and deliver a follow-up to his 2007 address. Doors are open at 5, the program begins at 6:30 p.m. Afterward, Leaguers will head next door for a reception at chic Seven restaurant. Registration is online and free. Tweets about the meeting will be tagged #CL09. Big name sponsors like Best Buy, <a title="Blue Cross Blue Shield" href="http://www.bcbs.com">Blue Cross</a>, <a title="Comcast Website" href="http://www.comcast.com">Comcast</a>, Fredrikson, and <a title="Himle Horner PR" href="http://www.himlehorner.com">Himle Horner</a> are making the meeting happen.</p>
<p>The SocialWendy Group is leading the Social Media Strategy and Technology Lounge for the Citizens League Annual Meeting. The Event will feature pre and post Social Media Interactive activities in the <a title="Best Buy Website" href="http://www.BestBuy.com">Best Buy</a> Technology Lounge in addition to the online social conversation strategy. As part of the Annual Meeting, <a title="Nate Garvis' Twitter Conversation Stream" href="http://www.twitter.com/nategarvis">Civic Thought Leader Nate Garvis</a> will share his latest thought-provoking presentation, Naked Civics. The SocialWendy Group and Inetium are creating the event’s social Microsite to support and aggregate the social conversation at this key civic event of the year.</p>
<p>For More information on the <a title="Citizens League Website" href="http://www.citizensleague.org">Citizens League</a> Annual Meeting go to <a href="http://www.citizensleague.org">www.citizensleague.org</a></p>
<p>For more information on <a title="Inetium Website" href="http://www.inetium.com">Inetium</a> go to <a href="http://www.inetium.com">www.inetium.com</a></p>
<p>For more information on the <a title="Social Wendy Group Website" href="http://www.socialwendygroup.com">Social Wendy Group</a> go to <a href="http://www.socialwendygroup.com">www.socialwendygroup.com</a></p>
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		<title>LIVE@ The Tekne Awards- Social Media Production</title>
		<link>http://socialwendy.wordpress.com/2009/10/24/live-the-tekne-awards-social-media-production/</link>
		<comments>http://socialwendy.wordpress.com/2009/10/24/live-the-tekne-awards-social-media-production/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 22:20:33 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Millennials & Technology]]></category>
		<category><![CDATA[Social Media Content Creation]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[What's Next?]]></category>
		<category><![CDATA[Access Genetics]]></category>
		<category><![CDATA[Advanced Manufacturing]]></category>
		<category><![CDATA[CareerOneStop]]></category>
		<category><![CDATA[Clean Tech]]></category>
		<category><![CDATA[Cleantech]]></category>
		<category><![CDATA[Digital River]]></category>
		<category><![CDATA[Ecolab]]></category>
		<category><![CDATA[Fabcon]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Honeywell]]></category>
		<category><![CDATA[Inetium]]></category>
		<category><![CDATA[Innovative Collaboration]]></category>
		<category><![CDATA[Joel Ronning]]></category>
		<category><![CDATA[Medical Technology]]></category>
		<category><![CDATA[MHTA]]></category>
		<category><![CDATA[Minnesota High Tech Association]]></category>
		<category><![CDATA[Minnesota Thermal Science]]></category>
		<category><![CDATA[Nonin Medical]]></category>
		<category><![CDATA[Phil Isaacson]]></category>
		<category><![CDATA[SearchAmerica]]></category>
		<category><![CDATA[Starkey Laboratories]]></category>
		<category><![CDATA[STEM]]></category>
		<category><![CDATA[Technology Awards]]></category>
		<category><![CDATA[Technology Executive]]></category>
		<category><![CDATA[Technology Services]]></category>
		<category><![CDATA[Technology User]]></category>
		<category><![CDATA[Tekne]]></category>
		<category><![CDATA[Vast Enterprises]]></category>
		<category><![CDATA[Weaver Lake Elementary]]></category>
		<category><![CDATA[Xata Corporation]]></category>

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		<description><![CDATA[The Social Wendy Group was LIVE@ the Tekne Awards 10.22.09 creating social content for the Minnesota High Tech Association (MHTA). The Minnesota High Tech Association's Tekne Awards celebrate Innovation. The awards honor Minnesota businesses and individuals who are changing the face of the world through technology innovation.
Event Social Media Content at www.vimeo.com/socialwendygroup
Social Media Production by www.socialwendygroup.com
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=498&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The <a title="The Social Wendy Group" href="http://www.socialwendygroup.com">Social Wendy Group</a> was LIVE@ the Tekne Awards 10.22.09 creating social content for the <a title="Minnesota High Tech Association" href="http://www.mhta.org">Minnesota High Tech Association</a> (MHTA).</p>
<p><a title="Tekne Awards Website" href="http://www.tekneawards.org">The Minnesota High Tech Association&#8217;s Tekne Awards</a> celebrate Innovation. The awards honor Minnesota businesses and individuals who are changing the face of the world through technology innovation.</p>
<p>The awards are organized in the following categories, including Small and Growing and Established Business subcategories where appropriate:</p>
<p><em>(this year&#8217;s award recipient is listed below each respective category)</em></p>
<p><strong>ADVANCED MANUFACTURING AWARD</strong><br />
The Advanced Manufacturing Award is presented to companies that have excelled in the production of advanced materials and chemicals, machinery and equipment, electronics and components, measuring instruments, photonics, optics and lasers, computer and peripheral equipment. <br />
<strong> </strong></p>
<p><strong><a title="Minnesota Thermal Science Website" href="http://www.credothermal.com">Advanced Manufacturing recipient is Minnesota Thermal Science LLC</a>. </strong>The Plymouth, Minn.-based company has developed the Credo Cube,</p>
<p><strong>CLEANTECH AWARD</strong><br />
The Cleantech Award recognizes businesses that manufacture environmentally sound products or solutions that reduce costs, inputs, energy consumption, waste or pollution.<br />
 </p>
<p><strong><a title="Vast Enterprises, LLC website" href="http://www.vastpavers.com">Cleantech Award recipient is Minneapolis-based Vast Enterprises LLC.</a></strong> It is using new technology to transform recycled materials into an innovative composite material used for green building.</p>
<p><strong>GREEN AWARD</strong><br />
The Green Award honors businesses that practice environmental awareness/responsibility and incorporate sustainability principles into their overall business model.<br />
 </p>
<p><strong><a title="Ecolab website" href="http://www.ecolab.com">Green Award recipient is Ecolab Inc.</a></strong> The company develops products to help companies lower their use of water and energy while reducing the amount of chemical waste released into the environment.</p>
<p> <br />
<strong>INNOVATION IN TEACHING (K-12) AWARD</strong><br />
The Innovation in Teaching Award recognizes innovative classroom use of technology in K-12 Science, Technology, Engineering and Math (STEM) education, expanding opportunities for students to be successful in technology-related careers.<br />
 </p>
<p><strong><a title="Weaver Lake Elementary- District 279" href="http://www.district279.org">Innovation in Teaching Award recipient is Laurie Toll of Weaver Lake Elementary School in Maple Grove, Minn.</a></strong> Laurie Toll lead the launch of a K-6 Science, Math and Technology magnet program.</p>
<p> <br />
<strong>INNOVATIVE COLLABORATION OF THE YEAR AWARD</strong><br />
The Innovative Collaboration of the Year Award honors a business/community/higher-ed/K-12 collaboration or partnership that has demonstrated leadership, dedication and excellence in delivering an innovation to the Minnesota technology economy and/or community in general.<br />
 </p>
<p><strong><a title="Fabcon Website" href="http://www.fabcon-usa.com">Innovative Collaboration of the Year Award recipient is Fabcon Inc</a> and <a title="Vast Enterprises, LLC website" href="http://www.vastpavers.com">VAST Enterprises LLC</a></strong>. Minneapolis-based VAST Enterprises LLC and Savage, Minn.-based Fabcon Inc. partnered to launch the first precast wall panel with a composite masonry exterior.</p>
<p><strong>IT-SOFTWARE &amp; HARDWARE, COMMUNICATIONS AND INFRASTRUCTURE AWARD<br />
</strong>This award is presented to companies that have shown great success on software and hardware (Web-based software, Web 2.0, etc.), networking, communications and wireless equipment and products.</p>
<p><strong><a title="Search America Website" href="http://www.searchamerica.com">Small and growing company recipient is SearchAmerica</a>.</strong> Based in Maple Grove, SearchAmerica created Charity Advisor and Medicaid Advisor to enable users to identify all uninsured patients who qualify for hospital charity programs or other government initiatives, and enroll them immediately.  </p>
<p><strong><a title="Career Onestop Website" href="http://www.careeronestop.org">Established company recipient is CareerOneStop.org</a></strong>. Under the guidance of program director Mike Ellsworth, the state of Minnesota has redeveloped CareerOneStop.org, integrating a new Web content management system, a search engine, and a new information architecture and taxonomy.</p>
<p><strong>MEDICAL TECHNOLOGY AWARD</strong><br />
The Medical Technology Awards acknowledge companies excelling in production of devices, diagnostics and equipment relating to the medical field.</p>
<p><strong><a title="Nonin Medical Website" href="http://www.nonin.com">Small and growing company recipient is Plymouth-based Nonin Medical Inc</a>.</strong> The company is committed to extending healthcare solutions into the home, giving individuals more freedom and reducing medical costs.  </p>
<p><strong><a title="Starkey Website" href="http://www.starkey.com">Established company recipient is Eden Prairie-based Starkey Laboratories Inc</a>.</strong> The country’s largest hearing aid company offers a revolutionary new product, the S Series hearing aid.<br />
<strong>TECHNOLOGY EXECUTIVE OF THE YEAR AWARD</strong><br />
The Technology Executive of the Year Award honors individual members of executive teams who are responsible for the advancement of technology and technology strategy within a company or organization. </p>
<p><strong><a title="Nonin Medical Website" href="http://www.nonin.com">Small and growing company recipient is Phil Isaacson, chief technology officer and owner of Plymouth-based Nonin Medical Inc</a>.</strong> Nonin began in Isaacson’s basement where the four founders started testing and prototyping their first pulse oximeter.  </p>
<p><strong><a title="Digital River Website" href="http://www.digitalriver.com">Established company recipient is Joel Ronning, chief executive officer of Eden Prairie, Minn.-based Digital River Inc</a>. </strong>Founded in 1994, Digital River Inc. is the world’s leading e commerce solutions provider and has eight global data centers and clients such as Adobe, Microsoft, EA, and Kodak.</p>
<p><strong>TECHNOLOGY SERVICES AWARD</strong><br />
The Technology Services Award honors companies that succeed in innovative development and/or delivery of technology services, including consulting services, service providers and SaSS.</p>
<p><strong><a title="Access Genetics Website" href="http://www.access-genetics.com">Small and growing company recipient is Eden Prairie-based Access Genetics LLC</a>.</strong> Its Web-based software, laboratory materials and networked professional services have come together in its molecular information system, Access TeleGene.  </p>
<p><strong><a title="Xata Corporation Website" href="http://xata.com">Established company recipient is XATA Corporation of Eden Prairie</a></strong>. Its product, XATANET, allows customers to analyze their fleet operations in order to improve procedures and cut costs while adhering to U.S. Department of Transportation regulations.</p>
<p><strong>TECHNOLOGY USER AWARD</strong><br />
The Technology User Award recipient has shown innovative application of products or services resulting in dramatic business improvement or market advantage. </p>
<p><strong><a title="Honeywell Website" href="http://www.honeywell.com">Technology User Award recipient is Honeywell</a></strong>. The Golden Valley, Minn.-based company created a new wireless technology suite designed specifically for heating, ventilation and air conditioning (HVAC) that eliminates the need to run wires for many applications.</p>
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		<title>The SocialWendy Group creates LIVE@ Social Event model</title>
		<link>http://socialwendy.wordpress.com/2009/08/23/tools-%e2%80%b9-wendy-meadleys-socialwendy-blog-%e2%80%94-wordpress/</link>
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		<pubDate>Sun, 23 Aug 2009 17:58:03 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[LIVE@- Social Media Production]]></category>
		<category><![CDATA[Social Marketing Campaigns]]></category>
		<category><![CDATA[Social Media 101- Primer & Tools]]></category>
		<category><![CDATA[Social Media Content Creation]]></category>
		<category><![CDATA[Social Wendy Group]]></category>
		<category><![CDATA[What's Next?]]></category>
		<category><![CDATA[Live@]]></category>
		<category><![CDATA[Social Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SocialWendy]]></category>

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		<description><![CDATA[To check out SocialWendy's Social Media event activities go to www.socialwendygroup.com
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			<content:encoded><![CDATA[<p>To check out SocialWendy&#8217;s Social Media event activities go to <a href="http://www.socialwendygroup.com">www.socialwendygroup.com</a></p>
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		<title>Make no Mistake SXSWi is a Big Deal &#8211; the SXSW Panel Picker is Live</title>
		<link>http://socialwendy.wordpress.com/2009/08/20/make-no-mistake-sxswi-is-a-big-deal-the-sxsw-panel-picker-is-live/</link>
		<comments>http://socialwendy.wordpress.com/2009/08/20/make-no-mistake-sxswi-is-a-big-deal-the-sxsw-panel-picker-is-live/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 17:41:12 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Civic Engagement]]></category>
		<category><![CDATA[Cool Colleague Links]]></category>
		<category><![CDATA[Creating Thought Leadership]]></category>
		<category><![CDATA[Digital Identity]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[National Civic Summit]]></category>
		<category><![CDATA[Social Marketing Campaigns]]></category>
		<category><![CDATA[Social Media 3.0]]></category>
		<category><![CDATA[Social Media Content Creation]]></category>
		<category><![CDATA[Social Media Innovator]]></category>
		<category><![CDATA[SxSW]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Aneesh Chopra]]></category>
		<category><![CDATA[Ask Aneesh]]></category>
		<category><![CDATA[Blue Earth Interactive]]></category>
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		<category><![CDATA[CivicSummit09]]></category>
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		<category><![CDATA[Dan Wilson]]></category>
		<category><![CDATA[Eric Raarup]]></category>
		<category><![CDATA[Geo Map]]></category>
		<category><![CDATA[Grammy]]></category>
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		<category><![CDATA[Inetium]]></category>
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		<guid isPermaLink="false">http://socialwendy.wordpress.com/?p=486</guid>
		<description><![CDATA[It's almost like getting to peek at your packages before the Holiday (very PC) this week as the SXSW Panel Picker went live on Monday and we can now see all the great presentations that have been submitted.  If you have been busy this week and haven't gotten there yet, don;t be shocked when you do to see that there are more than 2000!  I am not sure what I expected, but as a panel submitter myself, I got bleary-eyed just trying to find my entry through the 70+ pages... pretty exciting times for social media that's for sure. Check out www.pickrpanel.com for a fun social media experience. @SocialWendy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=486&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s almost like getting to peek at your packages before the Holiday (very PC) this week as the <a title="South By Southwest Interactive Conference" href="http://sxsw.com">SXSW Panel Picker</a> went live on Monday and we can now see all the great presentations that have been submitted.  If you have been busy this week and haven&#8217;t gotten there yet, don&#8217;t be shocked when you do to see that there are more than 2000!  I am not sure what I expected, but as a panel submitter myself, I got bleary-eyed just trying to find my entry through the 70+ pages&#8230; pretty exciting times for social media that&#8217;s for sure.</p>
<p>So, I was glad that my team had agreed in advance to put together a live example of what <a title="pickRpanel geo map microsite for sxsw" href="http://www.pickrpanel.com">our panel experience</a> is really going to be about- <em>that is if we get in</em> <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<div id="attachment_488" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-488" href="http://socialwendy.wordpress.com/2009/08/20/make-no-mistake-sxswi-is-a-big-deal-the-sxsw-panel-picker-is-live/pickrpanel-screen-8-20-09/"><img class="size-medium wp-image-488" title="PICKRPANEL SCREEN 8-20-09" src="http://socialwendy.files.wordpress.com/2009/08/pickrpanel-screen-8-20-09.jpg?w=300&#038;h=159" alt="pickRpanel.com goes Live to help National Civic Summit Community Vote for SXSW Panel" width="300" height="159" /></a><p class="wp-caption-text">pickRpanel.com goes Live to help National Civic Summit Community Vote for SXSW Panel</p></div>
<p> </p>
<p>In my typical blog post fashion, I thought I would share the strategy so as you experience it, if you are so bold, you truly enjoy it- of course I am only addressing social media and interactive geeks with that last comment.</p>
<h3>Our Panel</h3>
<dd>
<h2><a title="SXSW Panel Creating Brand Engagement Hashtag" href="http://panelpicker.sxsw.com/ideas/view/4850">Creating Brand Engagement with an Integrated Hashtag Campaign</a></h2>
</dd>
<dt><a title="You can vote for us now :)" href="http://panelpicker.sxsw.com/ideas/view/4850">Your vote: </a></dt>
<dd><span><a title="This idea rocks." href="http://socialwendy.wordpress.com/stars/update/4850/1?return=%2Fideas%2Fview%2F4850"><span>Yes</span></a> </span><a title="This idea does not rock." href="http://socialwendy.wordpress.com/stars/update/4850/-1?return=%2Fideas%2Fview%2F4850"><span>No</span></a> </dd>
<dt>Event: </dt>
<dd>Interactive 2010 </dd>
<dt>Level: </dt>
<dd>Intermediate </dd>
<dt>Type: </dt>
<dd>Panel </dd>
<dt>Category: </dt>
<dd>Branding / Marketing / Publicity, Case Study, Government and Technology, Non-Profits, User Generated Content </dd>
<dt>Organizer: </dt>
<dd><a href="http://www.socialwendy.com/" target="_blank">Wendy Meadley</a>, @SocialWendy </dd>
<dt>Questions: </dt>
<ol>
<li>What social media activities engage civic imagination and capacity?</li>
<li>How do you create an engaging and effective Twitter/ and other social media hashtag campaign?</li>
<li>What are some fun social media event attractions to really create a National Tweetup?</li>
<li>What does a Tweet Jam promo look like at a Tweetup?</li>
<li>How do you create a promotional hashtag like the Ask Aneesh to promote Aneesh Chopra&#8217;s event appearance?</li>
<li>How do you get Target, Best Buy, General Mills and other big brands engaged in social media?</li>
<li>How do you strategize an integrated social content campaign?</li>
</ol>
<dt>Description: </dt>
<dd>The <a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">National Civic Summit</a> (www.nationalcivicsummit.com), presented by <a title="Target Twitizen on Twitter" href="http://www.twitter.com/targettwitizen">Target</a> and the <a title="Citizens League on Twitter" href="http://www.twitter.com/citizensleague">Citizens League</a>, used several innovative social media tactics including an integrated Hashtag Campaign to bolster civic participation. The components of the campaign included a Live National Tweetup with <a title="Dan Wilson on Twitter" href="http://www.twitter.com/danwilsonmusic">Grammy Award Winning Artist Dan Wilson</a>, and a dedicated Twitter handle and hashtag to engage participants in a Live Webcast of our country’s first Chief Technology Officer, <a title="Ask Aneesh Chopra on Twitter" href="http://www.twitter.com/askaneesh">Aneesh Chopra</a>. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to life this creative use of the Hashtag to encourage event and civic participation. See our primary Twitter account for a quick overview <a title="National Civic Summit on Twitter" href="http://www.twitter.com/civicsummit09">@civicsummit09</a>.  Social Media Campaign by <a title="SocialWendy's website" href="http://www.socialwendy.com">@SocialWendy</a>.</dd>
<h3>Our Promotional Microsite</h3>
<p><a rel="attachment wp-att-487" href="http://socialwendy.wordpress.com/2009/08/20/make-no-mistake-sxswi-is-a-big-deal-the-sxsw-panel-picker-is-live/pickrpanel-screen-tweet-with-bitly-sw-dual-hashtags/"></a></p>
<p>Since social media at its core is all about creating the content and the conversation while being transparent- that is what we decided to create.  With our technology partner, <a title="Inetium" href="http://www.inetium.com">Inetium</a>, we created a <a title="pickRpanel geo map microsite for sxsw" href="http://www.pickrpanel.com">functional and fun microsite</a> that demonstrates one of the cool technologies that we launched at our <a title="National Tweetup Photos" href="http://www.flickr.com/photos/CivicSummit/">National Tweetup</a>.  This one is a geo map tool mashup created with <a title="Microsoft Silverlight technology" href="http://wwww.microsoft.com">Microsoft&#8217;s Silverlight </a>technology. Google Maps, and some secret sauce!</p>
<p>Stay tuned for more to come- @SocialWendy</p>
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		<title>Grammy Award Musician Dan Wilson gets Social at the National Tweetup</title>
		<link>http://socialwendy.wordpress.com/2009/07/29/grammy-award-musician-dan-wilson-gets-social-at-the-national-tweetup/</link>
		<comments>http://socialwendy.wordpress.com/2009/07/29/grammy-award-musician-dan-wilson-gets-social-at-the-national-tweetup/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:58:51 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Civic Engagement]]></category>
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		<category><![CDATA[Social Media 101- Primer & Tools]]></category>
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		<category><![CDATA[Dan Wilson]]></category>
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		<category><![CDATA[Grammy]]></category>
		<category><![CDATA[Musician Dan Wilson]]></category>
		<category><![CDATA[Nate Garvis]]></category>
		<category><![CDATA[National Civic Summit]]></category>
		<category><![CDATA[National Tweetup]]></category>
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		<category><![CDATA[Tweetup]]></category>
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		<guid isPermaLink="false">http://socialwendy.wordpress.com/?p=277</guid>
		<description><![CDATA[Social Media 3.0- Innovating the use of Social Media Tools by SocialWendy
Yes, it seems like everyone is jumping into the social media pool these days, but most not so creatively as Grammy Award winning artist Dan Wilson at the National Civic Summit's National Tweetup on July 15, 2009 in the Mill City Ruins, Mpls, MN.

So I have to share the special story surrounding this "music experience" as Grammy Award winning musician Dan Wilson dubs it, so that you can truly understand the purity of Dan as an artist of exploration.
@SocialWendy
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=277&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yes, it seems like everyone is jumping into the social media pool these days, but most not so creatively as Grammy Award winning artist Dan Wilson at the National Civic Summit&#8217;s National Tweetup on July 15, 2009 in the Mill City Ruins, Mpls, MN.</p>
<div id="attachment_281" class="wp-caption aligncenter" style="width: 178px"><a rel="attachment wp-att-281" href="http://socialwendy.wordpress.com/2009/07/29/grammy-award-musician-dan-wilson-gets-social-at-the-national-tweetup/dan-wilson-on-stage/"><img class="size-medium wp-image-281" title="Dan Wilson on Stage" src="http://socialwendy.files.wordpress.com/2009/07/dan-wilson-on-stage.jpg?w=168&#038;h=300" alt="Musician Dan Wilson Gets Social at the National Tweetup" width="168" height="300" /></a><p class="wp-caption-text">Musician Dan Wilson Gets Social at the National Tweetup</p></div>
<p>So I have to share the special story surrounding this <a title="Dan Wilson Video at the National Tweetup" href="http://www.vimeo.com/5787301">&#8220;music experience&#8221; as Dan dubs it</a>, so that you can truly understand the purity of Dan Wilson as an artist of exploration.</p>
<p><a title="Musician Dan Wilson on Twitter" href="http://www.twitter.com/danwilsonmusic">Dan Wilson</a> is friends with <a title="Nate Garvis on Twitter" href="http://www.twitter.com/nategarvis">Nate Garvis</a> who was looking for a unique way to create a fun and meaningful way to raise the awareness of civic engagement across America, and begin a conversation at the <a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">National Civic Summit</a> that would transcend the event and promote change.</p>
<div id="attachment_282" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-282" href="http://socialwendy.wordpress.com/2009/07/29/grammy-award-musician-dan-wilson-gets-social-at-the-national-tweetup/musician-dan-wilson-uses-twitter-to-involve-national-tweetup-audience/"><img class="size-medium wp-image-282" title="Musician Dan Wilson uses Twitter to involve National Tweetup audience" src="http://socialwendy.files.wordpress.com/2009/07/musician-dan-wilson-uses-twitter-to-involve-national-tweetup-audience.jpg?w=300&#038;h=168" alt="Musician Dan Wilson uses Twitter to involve National Tweetup Audience" width="300" height="168" /></a><p class="wp-caption-text">Musician Dan Wilson uses Twitter to involve National Tweetup Audience</p></div>
<p>So, Nate shares with Dan that we are having a National Tweetup to celebrate the launch of the <a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">National Civic Summit</a> of which Target is the presenting sponsor. As part of the summit, it was Nate&#8217;s vision to get people together as soon as they got into town with and connect them with the vibrant civic community in Minnesota.  Based on their initial framework, I thought, this is the perfect storm moment to really host a National Tweetup to demystify social media across an entire civic community which could really jumpstart the overall promotion of the civic conversation of the Summit. The NCS core team loved the idea and we started to build the key strategy components to create excitement and campaign sustainability. </p>
<p>Coordinating with Dan, his creative team and management to stream his performance live and create some cool social assets was easy.  They were engaged and were looking to support Dan&#8217;s concept of a &#8220;music experiment&#8221; where party attendees would tweet instructions, they would be relayed to Dan and the other musicians, and they would play faster, slower and the like.  Okay, one caveat- if you click on the link above, you will here Dan share that he left room to ensure the quality or integrity of what the crowd would hear wouldn&#8217;t be bad. This is a good thing.</p>
<p>Fast forward to the night of the event and we have more than 700 civic wonks from across the country gathered to help support positive nonpartisan change in the America and Dan&#8217; s music goes live to literally set the tone for a  groovy party vibe.  The perfect backdrop to the reunion feel and camaraderie that filled the air.  As the Live Stream feed across America (simultaneously with our Civic Voices live feed) Dan&#8217;s fans are treated to what they love, classic Dan Wilson presence with a new feel brought directly to their iphone or computer.</p>
<p>When Dan comes back for the second set, he has prepped the crowd and his internet fan audience that the music experiment will begin.  Facilitated by his tech crew and ours, the live and virtual audience tweet directions to the band and they adjust the music. It was a goosebump moment for a social media &#8220;wonk&#8221; like me who saw what may be a new way for social media to be used to create new music and art- in a time when our culture is uber-focused on reality shows and being part of the experience, this just may be a glimpse into what used to look like lighters in the air and the crowd chanting the lyrics (us over 30s have been there;) ).</p>
<p>We have fun footage and sound from the soundboard in addition to the mini clip above, but we will let Dan and his team define how you will experience that socially&#8230;</p>
<p>For more about Musician Dan Wilson</p>
<p><a title="Dan Wilson's Official Website" href="http://www.danwilsonmusic.com">Dan Wilson Official Website</a></p>
<p><a title="Musician Dan Wilson on Twitter" href="http://www.twitter.com/danwilsonmusic">Dan Wilson on Twitter</a></p>
<p><a title="Musician Dan Wilson's MySpace" href="http://www.myspace.com/danwilsonmusic">Dan Wilson&#8217;s My Space</a></p>
<p><a title="Dan Wilson Video at the National Tweetup" href="http://www.vimeo.com/5787301">Dan Wilson National Tweetup Video</a></p>
<p><a title="National Tweetup Photos" href="http://www.flickr.com/photos/CivicSummit/">Dan Wilson Photos at the National Tweetup</a></p>
<p><a title="Musician Dan Wilson on Wikipedia" href="http://en.wikipedia.org/wiki/Dan_Wilson_(musician)">Dan Wilson&#8217;s Wikipedia Profile</a></p>
<p><a title="Dan Wilson interview on creating music" href="http://about-creativity.com/2007/11/an-interview-with-dan-wilson-part-1.php">About Creativity Article- Dan Wilson- Dan Brodnitz</a></p>
<p><a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">For more on the National Civic Summit</a></p>
<p>Stay tuned for more social media innovations from the National Civic Summit&#8230;</p>
<p>@SocialWendy</p>
<p><a title="SocialWendy's National Civic Summit Twitter Account" href="http://www.twitter.com/civicsummit09">Follow me on my National Civic Summit Twitter Page</a></p>
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		<title>Social Media 3.0 &#8211; Beyond Blogging</title>
		<link>http://socialwendy.wordpress.com/2009/07/25/social-media-3-0-beyond-blogging/</link>
		<comments>http://socialwendy.wordpress.com/2009/07/25/social-media-3-0-beyond-blogging/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 18:52:06 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[1]]></category>
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		<guid isPermaLink="false">http://socialwendy.wordpress.com/?p=270</guid>
		<description><![CDATA[Once was the day when bloggers established the Social Media space and dominated the Internet and Twitter- then came Ashton &#38; CNN.  Normalization and pop culture have now proliferated the world of social media, and we are innovating in new ways. We are now in Social Media 3.0 - @SocialWendy<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=270&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;">Once was the day when bloggers established the Social Media space and dominated the Internet and Twitter- then came Ashton &amp; CNN.  Normalization and pop culture have now proliferated the world of social media, and we are innovating in new ways.</p>
<p>It is clear that we are in the next phase of Social Media Innovation- what I would call Social Media 3.0.  As I FINALLY got working on my own website in a quick breather between social media centric development projects, I am realizing how far the tactics have evolved in the last year. </p>
<p>This came to mind as I was immersed in developing the National Civic Summit Social Media Strategy &amp; overall marketing plan.  What struck me is that as we reach out to the collection of personas that make up the &#8220;civic&#8221; space there is not only a gamut in their tech-savvi-ness but there is also a significant difference in their approach to getting things done.  This is obviously based on which segment they are representing.  So, specifically, public/nonprofit, private/business, or government. And, it is based on the size of the organization, smaller usually means grassroots; larger a more operational or ecosystem approach. Lightning bolt! This is much like the bloggers who have been pumping content into the blogosphere&#8230; doing the heaving spade work, and now the time is here when the popularity and general acceptance make that grassroots activity in comparison to what can be done with larger corporate entities or foundations- what will become Social Media 3.0.</p>
<div id="attachment_216" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-216" href="http://socialwendy.wordpress.com/?attachment_id=216"><img class="size-medium wp-image-216" title="John Crowman- KARE- Interviews National Civic Summit Voices at MN History Museum 6-29-09" src="http://socialwendy.files.wordpress.com/2009/06/john-crowman-kare-interviews-national-civic-summit-voices-at-mn-history-museum-6-29-09.jpg?w=300&#038;h=225" alt="Minnesota's Civic Leaders prepare for the National Civic Summit" width="300" height="225" /></a><p class="wp-caption-text">Minnesota&#39;s Civic Leaders prepare for the National Civic Summit</p></div>
<p>There are some great examples of folks who have innovated in the civic world while using social media like <a title="David Smith- Executive Director- NCOC" href="http://www.ncoc.net">David Smith</a> and his <a title="Mobilizer Website" href="http://www.mobilizer.org">Mobilizer</a> success and <a title="Jake Brewer's Blog" href="http://realist-idealist.com/">Jake Brewer</a> now at the <a title="Sunlight Foundation" href="http://www.sunlightfoundation.org">Sunlight Foundation</a>, previously at Energy Action.  So, we know it is a good model- so what are the social media tools that can best launch and support a &#8220;movement&#8221; or a cause within the civic sector?</p>
<p>As always I would go back to the business objectives of what you are trying to accomplish- in this case civic engagement, voice/civic cause amplification, and momentum.  Here is where I think the heart of the shift comes from Social Media 2.0 to the new Social Media 3.0. </p>
<p>We know that user generated content is at the core of social marketing&#8230; we also know it needs to be interesting so that people will want to consume it- as <a title="Nate Garvis's Twitter Feed" href="http://www.twitter.com/nategarvis">Nate Garvis</a> would say &#8220;a tasty little snack&#8221;.  So true, and I would share that you combine that with the old adage WIFM (what&#8217;s in it for me) and you have the formula for what I am calling Social Media 3.0.</p>
<p style="text-align:center;"><a rel="attachment wp-att-296" href="http://socialwendy.wordpress.com/2009/07/25/social-media-3-0-beyond-blogging/civictrainingcom-from-the-simple-service-at-the-national-civic-summit/"><img class="aligncenter size-medium wp-image-296" title="CIVICTRAININGCOM from The Simple Service at the National Civic Summit" src="http://socialwendy.files.wordpress.com/2009/07/civictrainingcom-from-the-simple-service-at-the-national-civic-summit.jpg?w=300&#038;h=168" alt="CIVICTRAININGCOM from The Simple Service at the National Civic Summit" width="300" height="168" /></a></p>
<p>With the <a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">National Civic Summit</a> we have the luxury of testing some cool new social marketing tactics and measuring results, as we have a large opt-in database to work with- the MN Civic Community. So, as we generate all our post event social content, we try (and measure) different social tactics to different audience segments and the like.  The results are interesting in that the acquisition and conversion numbers are significantly higher than typical marketing formula standards.</p>
<p>The marketer in me pauses as I explore in my mind what that really means&#8230; are we really that amazing at social marketing (maybe above average), is the civic world more engaged and active than others (likely, I can&#8217;t wait to do some more tactics and testing), or maybe the time is right and in combination with the first two thoughts, we have hit a trifecta.  We&#8217;ll have to see on that one.</p>
<p>If you look to the work of Jeremiah Owyang, <a title="Forrester Research" href="http://www.forrester.com">Forrester Research</a>, in his The Future of Social Web report, with his definition of the evolution of the Social Web he shows us beginning an era of Social Colonization.  A time when every website is now social, whether it wants to be or not.  When people are leaning on their peers opinions (think voting, polling, community activities), and social networks now have the ability to aggregate and share data in ways they never have before. </p>
<p>Now it is making more sense, clearly it is an alignment of many factors social and otherwise that place us in the right place at the right time to capitalize on all the new tools and blend them in ways that haven&#8217;t been explored before.  Imagine your organic search results and the link web you could truly create by adding new tools into your Social Media 2.0 blog-centric box.</p>
<p>Anyone else out in the Social Media 3.0 wilderness? I would love to chat with you about your own project experiences and share mine.  @SocialWendy</p>
<p><a title="SocialWendy's Twitter Home Page" href="http://www.twitter.com/socialwendy">Follow me on Twitter</a></p>
<p><a title="National Civic Summit on Twitter" href="http://www.twitter.com/civicsummit09">National Civic Summit on Twitter</a></p>
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		<title>Getting Social for Citizenship Amplifies Voices Across America</title>
		<link>http://socialwendy.wordpress.com/2009/07/23/getting-social-for-citizenship-amplifies-voices-across-america/</link>
		<comments>http://socialwendy.wordpress.com/2009/07/23/getting-social-for-citizenship-amplifies-voices-across-america/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 14:47:38 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[Civic Engagement]]></category>
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		<description><![CDATA[The National Civic Summit helps civic-minded citizens "get social for citizenship" with social media tools starting with a National Tweetup.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=259&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One week ago today at this moment, my social media team was training volunteer to help National Tweetup guests &#8220;Get Social for Citizenship&#8221; with Nate Garvis- <a title="Target Corporation- Govt/ Public Affairs" href="http://www.target.com">Target</a>, Sean Kershaw-<a title="Citizens League website" href="http://www.citizensleague.org">Citizens League</a>. and Mark Ritchie- MN Secretary of State.</p>
<p>What a fun and amazing night it was in Minneapolis, in the Mill City Museum Ruins.  The blend of old and new- of technology, music, and people who gathered to make a difference in America.</p>
<div id="attachment_312" class="wp-caption aligncenter" style="width: 178px"><a rel="attachment wp-att-312" href="http://socialwendy.wordpress.com/2009/07/23/getting-social-for-citizenship-amplifies-voices-across-america/ask-aneesh-kiosk-at-the-national-tweetup-offers-guest-opportunity-to-reach-our-countrys-cto-aneesh-chopra-national-civic-summit-2/"><img class="size-medium wp-image-312" title="Ask Aneesh Kiosk at the National Tweetup offers guest opportunity to reach our country's CTO Aneesh Chopra- National Civic Summit" src="http://socialwendy.files.wordpress.com/2009/07/ask-aneesh-kiosk-at-the-national-tweetup-offers-guest-opportunity-to-reach-our-countrys-cto-aneesh-chopra-national-civic-summit1.jpg?w=168&#038;h=300" alt="National Tweetup kicks off National Civic Summit with Interactive Social Experiences for Attendees " width="168" height="300" /></a><p class="wp-caption-text">National Tweetup kicks off National Civic Summit with Interactive Social Experiences for Attendees </p></div>
<p>So, why wait to blog about it until a week later? Well, I didn&#8217;t wait&#8230; as you see when you blend social media and an event, you have a recipe for long hours of editing the event content and memories of it&#8217;s attendees.  What is challenging about that is  that in this day and age is that everyone is used to internet speed of delivery and let me tell you folks- producing worthy content is not a quick process. </p>
<p>The good news is my team is dedicated and talented at it, but I will let you be the judge of that as you see their efforts in our post event social media content release over the next couple weeks. We are also using a larger collection of tools than has been traditionally used which will enhance how these are delivered to you, so instead of the historical simple use of just <a title="Civic Summit's You Tube Channel" href="http://www.youtube.com/nationalcivicsummit">You Tube</a> and blog posts or forums, we have added some current tools taht allow for more sharing as there are hundreds of people involved in this effort.</p>
<p>Here is a spotlight of the newer tools and the ways we are using them to amplify Civic Voices Across America:</p>
<p><strong>Vimeo</strong>- <a href="http://www.vimeo.com">www.vimeo.com</a> We are using <a title="National Tweetup Vimeo Page" href="http://www.vimeo.com/nationaltweetup">Vimeo</a> for consistent video delivery and for transferability of our content.  So, more specifically, with hundreds of organizations involved, we have created a reliable serve yourself approach to taking the hours of content we have, breaking it into meaningful message segments and making it available for embedding on websites, blogs, links, tweets, however people want to share our video, it will be delivered in a reliable format at our expense, not theirs, so we maintain quality and the responsibility for the content. This is a must when dealing with large corporate partners on a project.</p>
<div id="attachment_313" class="wp-caption aligncenter" style="width: 298px"><a rel="attachment wp-att-313" href="http://socialwendy.wordpress.com/2009/07/23/getting-social-for-citizenship-amplifies-voices-across-america/vimeo-video-screen-_-ncs-aneesh-chopra-webcast/"><img class="size-full wp-image-313 " title="VIMEO VIDEO SCREEN _ NCS- ANEESH CHOPRA WEBCAST" src="http://socialwendy.files.wordpress.com/2009/07/vimeo-video-screen-_-ncs-aneesh-chopra-webcast.jpg?w=480" alt="Vimeo Video Hosting ensures quality delivery and social proliferation"   /></a><p class="wp-caption-text">Vimeo Video Hosting ensures quality delivery and social proliferation</p></div>
<p><strong>Slideshare</strong>- <a href="http://www.slideshare.net">www.slideshare.net</a>  There are several presentations that were formally shared as part of the National Civic Summit. Of course, we want these to be evangelized beyond the event so that the organizations that invested their time and talents enjoy the long tail that the internet provides.  We are using <a title="Civic Summit's Slideshare Page" href="http://www.slideshare.net/civicsummit/">Slideshare</a> to house them, brand them to our event and deliver them to attendees and anyone else who is interested in civic life in America.  So we take the time to fully name them, tag them, and do our &#8220;organic search magic&#8221; behind the scenes to get the proliferated into cyberspace.  Again, organizations can embed the<a title="Slideshare" href="http://www.slideshare.net/civicsummit/">Slideshare</a> player into whatever online presence they have, so this is a win for them as well as they do not need to direct them to our site to share their content, yet they get the credit for the presentation being presented at a premier event.  We will of course have links on our sites as well but the focus is on the organizations themselves first, not on our promotion.</p>
<div id="attachment_315" class="wp-caption aligncenter" style="width: 310px"><a rel="attachment wp-att-315" href="http://socialwendy.wordpress.com/2009/07/23/getting-social-for-citizenship-amplifies-voices-across-america/slideshare-home-page-screen/"><img class="size-medium wp-image-315" title="Slideshare HOME PAGE SCREEN" src="http://socialwendy.files.wordpress.com/2009/07/slideshare-home-page-screen.jpg?w=300&#038;h=184" alt="Slideshare allows you to store &amp; distribute numerous presentations easily" width="300" height="184" /></a><p class="wp-caption-text">Slideshare allows you to store &amp; distribute numerous presentations easily</p></div>
<p><strong>Flickr</strong>- <a href="http://www.flickr.com">www.flickr.com</a> While <a title="Civic Summit's Flickr Photo Collection" href="http://www.flickr.com/photos/civicsummit/">Flickr </a>is not a new tool, I find many people don&#8217;t maximize it&#8217;s opportunity to create groups and communities.  We have yet to really build our group, but, as David Meerman Scott would point out, you need to have content worthy of people&#8217;s interest, so that is our first step.  We hired photographers and videographers to collect visual assets throughout our three day event. </p>
<p>Of note: There is some strategy as to what to collect so that you have good content to work with, I recommend you go back to the business/marketing/client goals of the event and define from there.  having a shot list to check off from is a good strategy especially for events as you can&#8217;t go back, the moment is simply missed if it isn&#8217;t capture.</p>
<p>So, you camp out with your assets immediately after the event and you start organizing, labeling and uploading them to your <a title="Civic Summit's Flickr Photo Collection" href="http://www.flickr.com/photos/civicsummit/">Flickr</a> account.  The key here is to keep in mind how event attendees want to see them, not what you are interested in.  Make clear categories so they can sort through them quickly and view the ones they are interested in.</p>
<p>It is also good to support their posting with an email thanking and linking your guests to the collection- on this project we sent our 800+ VIP RSVP list the <a title="Civic Summit's Flickr Photo Collection" href="http://www.flickr.com/photos/civicsummit/">Flickr</a> photo collection link and within a day we had over 500 new views of our collection. Who doesn&#8217;t want to see photos from the event, right?</p>
<p><strong>Facebook</strong>- <a href="http://www.facebook.com">www.facebook.com</a> Again, not a new tool but, we know from what we saw over the last Presidential election process that <a title="National Civic Summit- Event Video" href="http://www.vimeo.com/5677939">the civic community wants to be engaged in defining the future of our country</a>.  We want that too. That is the core of our National Civic Summit mission, so we have created a place that becomes our community hub for the ongoing conversation to support that happening. <a title="Civic Summit's Facebook Page" href="http://www.facebook.com/civicsummit">Our Facebook Community</a> is open to all, yet again we have our master event invitation and participant lists to include, and we assume they want to be included so we invite them to our <a title="Civic Summit's Facebook Page" href="http://www.facebook.com/CivicSummit">Facebook</a> community, this  is a natural invitation. We have nearly 600 friend in a weeks period of time who have joined in to continue the conversation of changing America.  It is a good start!</p>
<p>Prior to the event we launched a Social Media Training Microsite to support event attendees learning how to use today&#8217;s social tools prior to the event.</p>
<p>CivicTraining- <a href="http://www.civictraining.com">www.civictraining.com</a> is our training microsite where we currently have demystifying introductory videos to the eight key social tactics that I believe are core to creating a <a title="David Meerman Scott's World Wide Rave" href="http://www.worldwiderave.com">World Wide Rave</a> in a planful &amp; organized fashion. We have event presentations, video and real life example links that we will continue to add in the coming weeks to bring to life the model of how to use these new social tools to create meaningful civic engagement within and beyond your organization. The first addition will be of <a title="Mark Kurtz's Website" href="http://www.markkurtz.com">Mark Kurtz</a>, Chief Growth Officer and VP New Media- Gage Marketing- his <a title="National Civic Summit- Connect Learn Engage" href="http://www.nationalcivicsummit.com">National Civic Summit</a> presentation on using LinkedIn Groups to support &amp; build your organization. </p>
<p>More will be coming on our Group building and post event content venues, but for now we want to get step one in place for the National Civic Summit movement.</p>
<p>This is an exciting time in our country and there are people ready to take part, so let&#8217;s continue the conversation, link arms and move forward.</p>
<p>You can join in the National Civic Summit in lots of great ways&#8230; our conversation can be heard on <a title="National Civic Summit on Twitter" href="http://twitter.com/civicsummit09">Twitter</a></p>
<p><strong>Follow our Tweeters</strong> (of course not just one voice <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  )</p>
<p>@civicsummit09</p>
<p>@civicsummit</p>
<p>@askaneesh</p>
<p>@targettwitizen</p>
<p>@nategarvis</p>
<p>@bethcieslik</p>
<p>@citizensleague</p>
<p>@seankershaw</p>
<p>@socialwendy</p>
<p>@thetylerhayes</p>
<p>@lynnhillen</p>
<p>@nationaltweetup</p>
<p><strong>Join in the Conversation</strong></p>
<p>Our Conversation Hashtags</p>
<p>#civicsummit</p>
<p>#askaneesh</p>
<p>#danwilson</p>
<p>(to follow Dan Wilson- he is @DanWilsonMusic )</p>
<p>#targettwitizen</p>
<p>Our Civic Participation Portal is being built at <a href="http://www.nationalcivicsummit.com">www.nationalcivicsummit.com</a></p>
<p>Come Get Social for Citizenship with the National Civic Summit!</p>
<p>Wendy Meadley</p>
<p>Event &amp; Development Director- National Civic Summit</p>
<p><a href="mailto:wendy@nationalcivicsummit.com">wendy@nationalcivicsummit.com</a></p>
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			<media:title type="html">Ask Aneesh Kiosk at the National Tweetup offers guest opportunity to reach our country&#039;s CTO Aneesh Chopra- National Civic Summit</media:title>
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		<title>Civic Training Site provides Free Social Media Training</title>
		<link>http://socialwendy.wordpress.com/2009/07/08/civic-training-site-provides-free-social-media-training/</link>
		<comments>http://socialwendy.wordpress.com/2009/07/08/civic-training-site-provides-free-social-media-training/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 10:47:58 +0000</pubDate>
		<dc:creator>socialwendy</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[Citizens League]]></category>
		<category><![CDATA[civic]]></category>
		<category><![CDATA[National Civic Summit]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SocialWendy]]></category>

		<guid isPermaLink="false">http://socialwendy.wordpress.com/2009/07/08/civic-training-site-provides-free-social-media-training/</guid>
		<description><![CDATA[To support the National Tweetup and The Connection at the National Civic Summit, I collaborated with Mark Kedrowski and Tyler Hayes to create the Civic Training microsite. I eight mini training primers we cover the core social media tools that a nonprofit or civic organization can use to amplify their voice across America. The eight [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialwendy.wordpress.com&amp;blog=6783294&amp;post=254&amp;subd=socialwendy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>To support the National Tweetup and The Connection at the National Civic Summit, I collaborated with Mark Kedrowski and Tyler Hayes to create the Civic Training microsite.</p>
<div id="attachment_256" class="wp-caption aligncenter" style="width: 490px"><a rel="attachment wp-att-256" href="http://socialwendy.wordpress.com/2009/07/08/civic-training-site-provides-free-social-media-training/di-civictrainingcom-home-v1/"><img class="size-full wp-image-256" title="DI Civictrainingcom home v1" src="http://socialwendy.files.wordpress.com/2009/07/di-civictrainingcom-home-v1.jpg?w=480&#038;h=300" alt="CIVICTRAINING.COM PRIMES NATIONAL CIVIC SUMMIT ATTENDEES ON SOCIAL MEDIA TOOLS" width="480" height="300" /></a><p class="wp-caption-text">CIVICTRAINING.COM PRIMES NATIONAL CIVIC SUMMIT ATTENDEES ON SOCIAL MEDIA TOOLS</p></div>
<p>I eight mini training primers we cover the core social media tools that a nonprofit or civic organization can use to amplify their voice across America.<br />
The eight training sessions cover: microblogging, community building, digital identity, video sharing, photo sharing, blogging, SEO and social bookmarking, and webcasting.</p>
<p>Go to Civic Training to watch us count down to the National Civic Summit on 7.15.09.</p>
<p>Social Wendy</p>
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			<media:title type="html">DI Civictrainingcom home v1</media:title>
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