Posts Tagged National Civic Summit
October 24, 2009 at 11:27 pm · Filed under Citizens League, Civic Engagement, LIVE@- Social Media Production, Naked Civics, National Civic Summit, Social Marketing Campaigns, Social Media Content Creation, Social Media Innovator, Social Wendy Group, Twitter ·Tagged Annual Meeting, Best Buy, Citizens League, civic, Comcast, Himle Horner, Live@, Naked Civics, Nate Garvis, National Civic Summit, National Tweetup, Sean Kershaw, Social Media, Social Wendy Group, SocialWendy
CITIZENS LEAGUE ANNUAL MEETING 10.29.09
featuring Naked Civics Presentation by Nate Garvis
Seven & Pantages Theater
Event is Complimentary and Open to the Public
RSVP Required www.citizensleague.org
POLITICS IN MN- STORY REPRINT on behalf of the Citizens League:
The Citizens League is going tech for its 2009 Annual Meeting, being held Thursday, October 29 at the Pantages Theater in downtown Minneapolis. Best Buy is installing a Tech Lounge so participants can check out new tech and get a lesson on how to sign up for Twitter or install it on a mobile device. Cool stuff. The meeting will also be an opportunity to eat great food and meet Citizens League members like Executive Director Sean Kershaw. Board member Nate Garvis will lead the program and deliver a follow-up to his 2007 address. Doors are open at 5, the program begins at 6:30 p.m. Afterward, Leaguers will head next door for a reception at chic Seven restaurant. Registration is online and free. Tweets about the meeting will be tagged #CL09. Big name sponsors like Best Buy, Blue Cross, Comcast, Fredrikson, and Himle Horner are making the meeting happen.
The SocialWendy Group is leading the Social Media Strategy and Technology Lounge for the Citizens League Annual Meeting. The Event will feature pre and post Social Media Interactive activities in the Best Buy Technology Lounge in addition to the online social conversation strategy. As part of the Annual Meeting, Civic Thought Leader Nate Garvis will share his latest thought-provoking presentation, Naked Civics. The SocialWendy Group and Inetium are creating the event’s social Microsite to support and aggregate the social conversation at this key civic event of the year.
For More information on the Citizens League Annual Meeting go to www.citizensleague.org
For more information on Inetium go to www.inetium.com
For more information on the Social Wendy Group go to www.socialwendygroup.com
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August 20, 2009 at 12:41 pm · Filed under Civic Engagement, Cool Colleague Links, Creating Thought Leadership, Digital Identity, Flickr, National Civic Summit, Social Marketing Campaigns, Social Media 3.0, Social Media Content Creation, Social Media Innovator, SxSW, Twitter ·Tagged Aneesh Chopra, Ask Aneesh, Blue Earth Interactive, Citizens League, Civic Summit, CivicSummit09, Content Creation, Dan Wilson, Digital Identity, Eric Raarup, Geo Map, Grammy, Hashtag, Inetium, Interactive, Interactive 2010, microsite, Microsoft, Nate Garvis, National Civic Summit, Panel Picker, pickRpanel, Silverlight, Social Content, Social Marketing, Social Media, Social Wendy, SxSW, sxswi, Tweet Jam, Tweetup, Twitter, Wendy Meadley, World Wide Rave
It’s almost like getting to peek at your packages before the Holiday (very PC) this week as the SXSW Panel Picker went live on Monday and we can now see all the great presentations that have been submitted. If you have been busy this week and haven’t gotten there yet, don’t be shocked when you do to see that there are more than 2000! I am not sure what I expected, but as a panel submitter myself, I got bleary-eyed just trying to find my entry through the 70+ pages… pretty exciting times for social media that’s for sure.
So, I was glad that my team had agreed in advance to put together a live example of what our panel experience is really going to be about- that is if we get in 
pickRpanel.com goes Live to help National Civic Summit Community Vote for SXSW Panel
In my typical blog post fashion, I thought I would share the strategy so as you experience it, if you are so bold, you truly enjoy it- of course I am only addressing social media and interactive geeks with that last comment.
Our Panel
Your vote:
Yes No
Event:
Interactive 2010
Level:
Intermediate
Type:
Panel
Category:
Branding / Marketing / Publicity, Case Study, Government and Technology, Non-Profits, User Generated Content
Organizer:
Wendy Meadley, @SocialWendy
Questions:
- What social media activities engage civic imagination and capacity?
- How do you create an engaging and effective Twitter/ and other social media hashtag campaign?
- What are some fun social media event attractions to really create a National Tweetup?
- What does a Tweet Jam promo look like at a Tweetup?
- How do you create a promotional hashtag like the Ask Aneesh to promote Aneesh Chopra’s event appearance?
- How do you get Target, Best Buy, General Mills and other big brands engaged in social media?
- How do you strategize an integrated social content campaign?
Description:
The National Civic Summit (www.nationalcivicsummit.com), presented by Target and the Citizens League, used several innovative social media tactics including an integrated Hashtag Campaign to bolster civic participation. The components of the campaign included a Live National Tweetup with Grammy Award Winning Artist Dan Wilson, and a dedicated Twitter handle and hashtag to engage participants in a Live Webcast of our country’s first Chief Technology Officer, Aneesh Chopra. Our panel will share the campaign strategy highlights, video, photo, and live experiential technology examples to bring to life this creative use of the Hashtag to encourage event and civic participation. See our primary Twitter account for a quick overview @civicsummit09. Social Media Campaign by @SocialWendy.
Our Promotional Microsite
Since social media at its core is all about creating the content and the conversation while being transparent- that is what we decided to create. With our technology partner, Inetium, we created a functional and fun microsite that demonstrates one of the cool technologies that we launched at our National Tweetup. This one is a geo map tool mashup created with Microsoft’s Silverlight technology. Google Maps, and some secret sauce!
Stay tuned for more to come- @SocialWendy
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July 29, 2009 at 9:58 am · Filed under Civic Engagement, Cool Colleague Links, Creating Thought Leadership, Social Media 101- Primer & Tools, Social Media 3.0, Social Media Content Creation, Social Media Innovator, Twitter, What's Next? ·Tagged Citizens League, citizenship, civic movement, Civic Summit, Content Creation, Dan Wilson, Event Marketing, Grammy, Musician Dan Wilson, Nate Garvis, National Civic Summit, National Tweetup, Social Content, Social Media, Social Wendy, SocialWendy, Tweetup, Twitter, vimeo
Yes, it seems like everyone is jumping into the social media pool these days, but most not so creatively as Grammy Award winning artist Dan Wilson at the National Civic Summit’s National Tweetup on July 15, 2009 in the Mill City Ruins, Mpls, MN.
Musician Dan Wilson Gets Social at the National Tweetup
So I have to share the special story surrounding this “music experience” as Dan dubs it, so that you can truly understand the purity of Dan Wilson as an artist of exploration.
Dan Wilson is friends with Nate Garvis who was looking for a unique way to create a fun and meaningful way to raise the awareness of civic engagement across America, and begin a conversation at the National Civic Summit that would transcend the event and promote change.
Musician Dan Wilson uses Twitter to involve National Tweetup Audience
So, Nate shares with Dan that we are having a National Tweetup to celebrate the launch of the National Civic Summit of which Target is the presenting sponsor. As part of the summit, it was Nate’s vision to get people together as soon as they got into town with and connect them with the vibrant civic community in Minnesota. Based on their initial framework, I thought, this is the perfect storm moment to really host a National Tweetup to demystify social media across an entire civic community which could really jumpstart the overall promotion of the civic conversation of the Summit. The NCS core team loved the idea and we started to build the key strategy components to create excitement and campaign sustainability.
Coordinating with Dan, his creative team and management to stream his performance live and create some cool social assets was easy. They were engaged and were looking to support Dan’s concept of a “music experiment” where party attendees would tweet instructions, they would be relayed to Dan and the other musicians, and they would play faster, slower and the like. Okay, one caveat- if you click on the link above, you will here Dan share that he left room to ensure the quality or integrity of what the crowd would hear wouldn’t be bad. This is a good thing.
Fast forward to the night of the event and we have more than 700 civic wonks from across the country gathered to help support positive nonpartisan change in the America and Dan’ s music goes live to literally set the tone for a groovy party vibe. The perfect backdrop to the reunion feel and camaraderie that filled the air. As the Live Stream feed across America (simultaneously with our Civic Voices live feed) Dan’s fans are treated to what they love, classic Dan Wilson presence with a new feel brought directly to their iphone or computer.
When Dan comes back for the second set, he has prepped the crowd and his internet fan audience that the music experiment will begin. Facilitated by his tech crew and ours, the live and virtual audience tweet directions to the band and they adjust the music. It was a goosebump moment for a social media “wonk” like me who saw what may be a new way for social media to be used to create new music and art- in a time when our culture is uber-focused on reality shows and being part of the experience, this just may be a glimpse into what used to look like lighters in the air and the crowd chanting the lyrics (us over 30s have been there;) ).
We have fun footage and sound from the soundboard in addition to the mini clip above, but we will let Dan and his team define how you will experience that socially…
For more about Musician Dan Wilson
Dan Wilson Official Website
Dan Wilson on Twitter
Dan Wilson’s My Space
Dan Wilson National Tweetup Video
Dan Wilson Photos at the National Tweetup
Dan Wilson’s Wikipedia Profile
About Creativity Article- Dan Wilson- Dan Brodnitz
For more on the National Civic Summit
Stay tuned for more social media innovations from the National Civic Summit…
@SocialWendy
Follow me on my National Civic Summit Twitter Page
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July 25, 2009 at 1:52 pm · Filed under 1, Cool Colleague Links, Creating Thought Leadership, National Civic Summit, Social Marketing Campaigns, Social Media 101- Primer & Tools, Social Media Content Creation, Twitter, What's Next? ·Tagged Civic Summit, Content Creation, David Smith, Jake Brewer, Mobilizer, Nate Garvis, National Civic Summit, Social Content, Social Marketing, Social Media, Social Wendy, SocialWendy, Sunlight Foundation, Twitter
Once was the day when bloggers established the Social Media space and dominated the Internet and Twitter- then came Ashton & CNN. Normalization and pop culture have now proliferated the world of social media, and we are innovating in new ways.
It is clear that we are in the next phase of Social Media Innovation- what I would call Social Media 3.0. As I FINALLY got working on my own website in a quick breather between social media centric development projects, I am realizing how far the tactics have evolved in the last year.
This came to mind as I was immersed in developing the National Civic Summit Social Media Strategy & overall marketing plan. What struck me is that as we reach out to the collection of personas that make up the “civic” space there is not only a gamut in their tech-savvi-ness but there is also a significant difference in their approach to getting things done. This is obviously based on which segment they are representing. So, specifically, public/nonprofit, private/business, or government. And, it is based on the size of the organization, smaller usually means grassroots; larger a more operational or ecosystem approach. Lightning bolt! This is much like the bloggers who have been pumping content into the blogosphere… doing the heaving spade work, and now the time is here when the popularity and general acceptance make that grassroots activity in comparison to what can be done with larger corporate entities or foundations- what will become Social Media 3.0.
Minnesota's Civic Leaders prepare for the National Civic Summit
There are some great examples of folks who have innovated in the civic world while using social media like David Smith and his Mobilizer success and Jake Brewer now at the Sunlight Foundation, previously at Energy Action. So, we know it is a good model- so what are the social media tools that can best launch and support a “movement” or a cause within the civic sector?
As always I would go back to the business objectives of what you are trying to accomplish- in this case civic engagement, voice/civic cause amplification, and momentum. Here is where I think the heart of the shift comes from Social Media 2.0 to the new Social Media 3.0.
We know that user generated content is at the core of social marketing… we also know it needs to be interesting so that people will want to consume it- as Nate Garvis would say “a tasty little snack”. So true, and I would share that you combine that with the old adage WIFM (what’s in it for me) and you have the formula for what I am calling Social Media 3.0.
With the National Civic Summit we have the luxury of testing some cool new social marketing tactics and measuring results, as we have a large opt-in database to work with- the MN Civic Community. So, as we generate all our post event social content, we try (and measure) different social tactics to different audience segments and the like. The results are interesting in that the acquisition and conversion numbers are significantly higher than typical marketing formula standards.
The marketer in me pauses as I explore in my mind what that really means… are we really that amazing at social marketing (maybe above average), is the civic world more engaged and active than others (likely, I can’t wait to do some more tactics and testing), or maybe the time is right and in combination with the first two thoughts, we have hit a trifecta. We’ll have to see on that one.
If you look to the work of Jeremiah Owyang, Forrester Research, in his The Future of Social Web report, with his definition of the evolution of the Social Web he shows us beginning an era of Social Colonization. A time when every website is now social, whether it wants to be or not. When people are leaning on their peers opinions (think voting, polling, community activities), and social networks now have the ability to aggregate and share data in ways they never have before.
Now it is making more sense, clearly it is an alignment of many factors social and otherwise that place us in the right place at the right time to capitalize on all the new tools and blend them in ways that haven’t been explored before. Imagine your organic search results and the link web you could truly create by adding new tools into your Social Media 2.0 blog-centric box.
Anyone else out in the Social Media 3.0 wilderness? I would love to chat with you about your own project experiences and share mine. @SocialWendy
Follow me on Twitter
National Civic Summit on Twitter
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July 8, 2009 at 5:47 am · Filed under 1 ·Tagged Citizens League, civic, National Civic Summit, Social Media, SocialWendy
To support the National Tweetup and The Connection at the National Civic Summit, I collaborated with Mark Kedrowski and Tyler Hayes to create the Civic Training microsite.
CIVICTRAINING.COM PRIMES NATIONAL CIVIC SUMMIT ATTENDEES ON SOCIAL MEDIA TOOLS
I eight mini training primers we cover the core social media tools that a nonprofit or civic organization can use to amplify their voice across America.
The eight training sessions cover: microblogging, community building, digital identity, video sharing, photo sharing, blogging, SEO and social bookmarking, and webcasting.
Go to Civic Training to watch us count down to the National Civic Summit on 7.15.09.
Social Wendy
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June 22, 2009 at 12:07 am · Filed under Civic Engagement, Cool Colleague Links, Creating Thought Leadership, Digital Identity, National Civic Summit, Social Marketing Campaigns, Social Media 101- Primer & Tools, Social Media Content Creation, SxSW, What's Next? ·Tagged Blue Earth Interactive, Citizens League, Civic Training, CivicTraining, General Mills, Marketing Profs, Media Bistro, Mike Arulfo, MIMA, National Civic Summit, Obama, Scott Goldstein, SimpleScott, Social Marketing, Social Media, Social Wendy, SocialWendy, Sphinn, SxSW, sxswi, The Simple Service, Transparency
Lucky MIMA (Minnesota Interactive Marketing Association) members got to learn from Simple Scott this past week at the monthly meeting. If you don’t know who Simple Scott or Scott Goodstein is and you are a Social Marketer or in the Interactive Marketing world, you have been living under a rock.
These are the two key voices that are out “being pretty transparent” about the daily operations and build of the Obama Presidential Campaign web presence and social campaign. I saw Scott Goodstein, of Revolution Messaging, earlier this year at what was likely one of the best panels at SXSWi. He and the rest of the panel team provided a glimpse at the rapidly changing messages, testing, and learnings that helped them break the mold on traditional marketing thought in this highly visible and clearly successful campaign.
Fast forward to this week and I was excited to hear about the web operations, the backside of how they so rapidly, built, qa’d, tested messaging and whatever else this Scott was willing to share. Well, he didn’t disappoint! Just as candid as the panel was on the mostly positive with some opportunities messaging, Simple Scott gave a fairly in depth view at how the project work was done on their web presence. He even provided some staffing structure overviews and daily routines. This was really appreciated, at least by me, because it seems like most Social Marketing experts taking the microphone these days are sharing stories about other people’s work, that as a professional in the field, I have seen shared in either my Marketing Profs subscription, on Media Bistro, Sphinn or something similar. How awesome to hear straight from the guy who did it!
Okay, here is the shameless posed photo after the event, all I can say is that my colleague Mike Arulfo, most of you know his as @ValkyrieX instigated it- I have witnesses.
SocialWendy SimpleScott & ValkyrieX at the MIMA Event
So here are the key things I thought made his presentation strong, keeping in mind I am highly interested in the topic as I am building the National Civic Summit and feeling the slight discomfort of building in front of the team and the consumers.
- Simple Scott had a graphic of the team structure so an experienced practitioner could do a quick overview/ analysis and assimilate it to other projects and teams.
- He shared about the importance of daily deliverables making a difference in the campaign- this is really common on a rapid campaign or event build, the nature of the beast is that is continually changes and a few days later it is a whole new (and hopefully better) “thing”.
- The part that was inspirational was that he talked about the Hope and Change messaging of the campaign and how they needed to run parallel to one another and yet have their own place. He particularly defined the feel of what was happening as listening to the voice of America through the various web functionality, A/B testing and social tools that were being sent out rapidfire. (the funny comment was in the comment of trying to rhyme with Hope being a hard thing to do- I hear that- we don’t always get easy campaign messages or directions)
The one thing he wouldn’t/couldn’t answer- as I have seen it written as confidential in other articles and briefs is the exact staff number of the web presence team. He did share that multiple people shared the same cubes, so think call center, and that they heavily relied on volunteers, and defined the work by state and other geographies, so you can imagine the amazing energy and mayhem that must’ve characterize this team who truly changed the world.
Thanks for reading- you can follow me on Twitter at @socialwendy
You can access my FREE SOCIAL MEDIA TRAINING SERIES (yep) at CIVICTRAINING.COM compliments of Target, General Mills, the Citizens League, Blue Earth Interactive, The Simple Service and the National Civic Summit.
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June 2, 2009 at 2:34 am · Filed under Civic Engagement, Creating Thought Leadership, Flickr, National Civic Summit, Social Marketing Campaigns, Social Media 101- Primer & Tools, Social Media Content Creation, Twitter, You Tube ·Tagged Citizens League, citizenship, civic movement, Civic Summit, Content Creation, Flickr, Interview, Mark Ritchie, National Civic Summit, New Rules of Marketing & PR, Social Content, Social Marketing, Social Media, SocialWendy, Tweetup, Twitter, You Tube
Social Communicators and Journalists are needed to Amplify Active Citizenship in America at the National Civic Summit
Reply to: Wendy Meadley Development Director- National Civic Summit (see below)
Contact ONLY at: wendy (at) nationalcivicsummit (dot) com
Be a significant part of the Change you want to see in America by providing your talents to support the growth of the Civic Imagination and Civic Capacity of individuals and organizations across our country.
Join an core team of Social Communicators reporting on all the events and civic organizations participating in the National Civic Summit on July 15-17, 2009, Minneapolis, MN.
The goal of the National Civic Summit is to translate the desire for Change in America into Active Citizenship through promoting the Civic Imagination and Civic Capacity of nonpartisan Civic Organizations all over the country. The National Civic Summit could be considered the launching pad for this conversation to begin, the resource toolkit to support the necessary grassroots efforts, and the gathering place where these conversations will be amplified across America through live streaming and a national-scope Tweetup.
Nonpartisan Civic Organizations are encouraged to participate “live” at the National Civic Summit New Era Trade Show and at our National Tweetup & Social Conversation Event for all civically-minded individuals and organizations. The National Civic Summit will provide all access credentials to 6 social media journalists to cover the event across all digital platforms. The individuals will have their Social Media Content spotlighted on our state-of-the-art Civic Participation Portal that will be launched at the National Civic Summit, promoted by our Tweetup Party & National Civic Summit Presenting Sponsor, the Target Corporation. Daily, these communicators will file stories based on interviews, reporting, tweets and video/photo features, which will be redistributed as National Civic Summit content on the Social Voices section of the Civic Participation Program Portal and other digital platforms. Possible assignments include The Connection at the National Civic Summit, the Opening Night Party and National Tweetup sponsored by Target Corporation, a potential traditional Press Conference Party, and interviews will VIP Civic Celebrities.
Communicators will receive a National Civic Summit press pass and a nominal stiped for their civic efforts throughout the event.
Please note: the current website is for event registration and is not the Civic Participation Portal that is in development that will be launched in conjunction with the National Civic Summit. Submissions will be accepted June 2, 2009 until midnight on June 12, 2009. Applicants must be based in the Twin Cities, MN or be willing to fund their own travel expenses there, and have professional journalism experience, currently be a journalism or web design student or work as a social media professional. Each applicant must have demonstrated skill with digital media preferably capturing event or sponsor activation coverage. Submissions must include the following: 1 paragraph (250 words or less) stating why you want to do this; 1 tweet stating why you want to do this ( our hashtag is #civicsummit); a link to your LinkedIn profile or your resume; 1 sample of work – either 1 video, 1 podcast link, a set of photographs or a blog post- we are looking for interviewing skills and creative professionalism (brevity is key here); confirmation that you have at least three of the following (or relevant equivalents): current profiles on Facebook or MySpace, Twitter, Flickr, YouTube or a personal blog (include the links).
You can provide your “portfolio” via screen captures or via a directed link to an online presentation tool such as Slideshare or similar- the easier the better. Submissions should be sent to SocialWendy at the following program e-mail: wendy (at) nationalcivicsummit (dot) com.
Selected participants will be notified by June 19, 2009.
- Social Communicators & Journalists only.
- Recruiters, please don’t contact us.
- No phone calls will be accepted about this position.
- Please do not use this to solicit the NCS09 event about other services, products or commercial interests- we have our event resources in place.
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May 23, 2009 at 2:32 am · Filed under Civic Engagement, Creating Thought Leadership, National Civic Summit, Social Marketing Campaigns, Social Media 101- Primer & Tools, Social Media Content Creation, What's Next?, You Tube ·Tagged Cause Marketing, Citizens League, citizenship, civic movement, Civic Summit, Content Creation, Event Marketing, Mark Ritchie, National Civic Summit, Social Content, Social Marketing, Social Media, Social Wendy, SocialWendy, Thought Leadership, You Tube
Content Strategy for Events can be FUN!
Today I interviewed MN Secretary of State Mark Ritchie as part of our content strategy for the National Civic Summit this July 15-17, 2009 in Minneapolis, MN. This is my second interview with Mark and I will have several more over the coming weeks to take the key messages about the event and the campaign into individual “campaign soundbites” so they can be translated across several social media venues.
I already “biz love” interviewing Mark because he is an expert at message creation. Specifically, I can share with him what we are hoping to convey and minutes later you’ll see a polished and friendly translation on the screen. I can tell you after prepping celebrities and business leaders for media sessions and red carpet, few are this skillful.
Today’s interview is what I would consider an outtake kind of interview, with the audience being able to see the true personalities behind the messaging. I could’ve chosen to repackage or polish this, but in viewing it, I felt it was a great translation of the natural excitement around this project. The team is truly engaged and candid with one another- a great combination to build a successful campaign and support grassroots civic initiative engagement across America. So have a laugh with us- it is the beginning of a long weekend after all!
Stay tuned for more from Mark Ritchie, for Nate Garvis, VP of Government Affairs- Target Corporation, and Sean Kershaw, Executive Director of the Citizens League. I am looking forward to my social on the street chats with all of them- each are great communicators with unique styles.
Watch our social content strategy as it unfolds, and see it in its entirety at the National Civic Summit when we culminate the campaign with a National Tweetup Party sponsored by Target, and it will be part of our Civic Resource Toolkit so we can share our Case Study with civic organizations across the country. Social Marketing is still very new, and using it in conjunction with event & cause messaging it like I tell my social marketing colleagues “living on the edge of the wilderness.”
Thanks for your “social time”
@SocialWendy
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May 16, 2009 at 3:38 am · Filed under Social Marketing Campaigns, Social Media Content Creation, Twitter, You Tube ·Tagged Citizens League, citizenship, civic movement, Civic Summit, Grassroots, Hilton, Mark Ritchie, Mill City Museum, National Civic Summit, Social Wendy, SocialWendy, Target, Target Corporation
Grassroots Civic Movements in America will come together
in Minneapolis July 15-17, 2009
As we build the National Civic Summit, it is really exciting how many great civic organizations are busy changing America on a grassroots level.
The goal of the summit is to educate the public and policymakers about the importance of service learning, character education for citizenship, civic education, and engagement in our democracy. Over 150 organizations dedicated to civic engagement, education and involvement will gather to learn, connect and engage with one another using both traditional methods of networking as well as new media tools such as user-generated content social networking sites, and an online civic toolkit. For more information about the civic summit, please reference the enclosed materials or visit www.nationalcivicsummit.com.
Mark Ritchie- Minnesota Secretary of State
Hear the message directly from Mark Ritchie
As part of the National Civic Summit, the Target Corporation will host a National Tweetup and Opening Night Party at Mill City Museum. Lots of cool details yet to come. In the meantime our team is starting to Tweet to share the news about the summit and the great organizations coming together to build it and participate in the event and in changing America.
The National Civic Summit is a collaboration between Mark Ritchie and the Citizens League.
Our hashtag is #civicsummit and you can follow both our civicsummit & civicsummit09 twitter feeds. www.twitter.com/civicsummit09
Stay tuned for more video from Mark Ritchie and the other key civic leaders involved in building the National Civic Summit.
Keep getting social-
SocialWendy
www.socialwendy.com
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May 10, 2009 at 10:55 pm · Filed under Flickr, Social Marketing Campaigns, Social Media Content Creation, Twitter, You Tube ·Tagged Cause Marketing, Content Creation, Event Marketing, Flickr, National Civic Summit, Phizzpop, Social Wendy, SocialWendy, Thought Leadership, Twitter, Wiredfor2020, You Tube
Self Publishing Interesting Event-related Content
Creates Relevance for your Event
Hire Professionals to Create Content- On Impact & Friends on Wired for 2020 Event Content Stage
The Event Planning/Building world is changing along with the rest of the world. Social Media venues provide new platforms for promotional and user generated content to be infused into your event’s marketing strategy.
Historically we knew adding celebrities and VIPs of all sorts, created media placement opportunities like cause alignments and red carpet photo oppportunities.
Today, social media venues like You Tube Channels, Flickr Photo Collections and Twitter Conversation Streams provide new ways to promote that viral conversation with your core audience, and with the general population you are looking to reach.
You Tube – can be effectively used in two primary ways:
- Your Promotional Content- like commercials and psas, you can create video message vignettes that promote and inform about your event.
- User Generated Content – motivating your core team and stakeholders to create content that can add to the viral nature of your campaign- creating a more true and diverse conversation.
Flickr – provides validation and level one community involvement through:
- Providing the ability to create sets and collections of the photo content your event or organization has on hand. If you take the time to label, describe and tag each image specifically, you will highly impact your organic search, and the engagement surrounding your event.
- Showing that you are who you claim through photos of all the great thing you have done or are doing to build the event and or organization.
Twitter – telling the world about what you are publishing:
- Create a dedicated Twitter account to create a conversation within a specific psychographic & target groups.
- Create a hashtag campaign “#youreventname” so that you can build an audience, and so that your stakeholders can find the conversation about your event or organization.
Clearly, video sharing, photo sharing and microblogging are new era event promotion tools that any event or organization can employ with some creativity and effort.
For expert help in incorporating Social Marketing strategies into your special events go to www.socialwendy.com for more information.
Have a great event!
SocialWendy:)
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