Posts Tagged Phizzpop

Creating Content to Support Your Event

May 10, 2009 at 10:55 pm · Filed under Flickr, Social Marketing Campaigns, Social Media Content Creation, Twitter, You Tube ·Tagged , , , , , , , , , , ,

  Self Publishing Interesting Event-related Content

  Creates Relevance for your Event

Hire Professionals to Create Content- On Impact & Friends on Wired for 2020 Event Content Stage

Hire Professionals to Create Content- On Impact & Friends on Wired for 2020 Event Content Stage

The Event Planning/Building world is changing along with the rest of the world.  Social Media venues provide new platforms for promotional and user generated content to be infused into your event’s marketing strategy.

Historically we knew adding celebrities and VIPs of all sorts, created media placement opportunities like cause alignments and red carpet photo oppportunities.

Today, social media venues like You Tube Channels, Flickr Photo Collections and Twitter Conversation Streams provide new ways to promote that viral conversation with your core audience, and with the general population you are looking to reach.

 You Tube – can be effectively used in two primary ways:

  1. Your Promotional Content- like commercials and psas, you can create video message vignettes that promote and inform about your event.
  2. User Generated Content – motivating your core team and stakeholders to create content that can add to the viral nature of your campaign- creating a more true and diverse conversation.

 Flickr – provides validation and level one community involvement through:

  1. Providing the ability to create sets and collections of the photo content your event or organization has on hand.  If you take the time to label, describe and tag each image specifically, you will highly impact your organic search, and the engagement surrounding your event.
  2. Showing that you are who you claim through photos of all the great thing you have done or are doing to build the event and or organization.

 Twitter – telling the world about what you are publishing:

  1. Create a dedicated Twitter account to create  a conversation within a specific psychographic  & target groups.
  2. Create a hashtag campaign “#youreventname” so that you can build an audience, and so that your stakeholders can find the conversation about your event or organization.

Clearly, video sharing, photo sharing and microblogging are new era event promotion tools that any event or organization can employ with some creativity and effort.

For expert help in incorporating Social Marketing strategies into your special events go to www.socialwendy.com for more information.

Have a great event!

SocialWendy:)

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Jumpstarting Your Event with Social Marketing

April 30, 2009 at 2:43 pm · Filed under Creating Thought Leadership, Flickr, Social Marketing Campaigns, Social Media 101- Primer & Tools, Social Media Content Creation, Twitter, Wired for 2020, You Tube ·Tagged , , , , , , , , , , , ,

  Challenging but changing economy Creates

  New Social Marketing Strategies for National Events

Matt Hester Microsoft Blogger Interviews Zeus Jones at SXSW

Matt Hester Microsoft Blogger Interviews Zeus Jones at SXSW

National events are looking to extend the event experience for their attendees by starting early online.  As sponsors and attendees are scrutinizing the various event choices available, they are looking online to sample the experience of what each event has to offer.  As I have shared previoiusly, here is where content capture onsite will prove valuable in translating the excitement and event vibe for potential participants.

Having the right mix of social marketing tactics in your event strategy, at minimum, a Twitter, Flickr and You Tube strategy are essential components to launching your national event.  Adding the other 4  core social strategy components, Linked In, Community, Blog, and Social Bookmarking are beneficial as well, but should be used based on the goals and objectives of the event.

Creating the strategy is only the beginning… educating and training your virtual and core leadership teams are critical success factors to your social marketing event strategy.  When your team understands what you are trying to accomplish with each event tactic whether marketing related or otherwise, you will succeed in accomplishing the event objectives.

Industry Experts provide Event Content- Eric Raarup- Inetium- Wired for 2020 Interactive Lab Presenter

Industry Experts provide Event Content- Eric Raarup- Inetium- Wired for 2020 Interactive Lab Presenter

While the expense of a grassroots social marketing effort isn’t expensive to an event, monetarily speaking, you will need a competent team to get your strategy live, and keep it live.  That means, understanding the social media choices, defining the right social marketing plan, creating the team, and launching the strategy with them.  Then, of course, the weekly strategy & update sessions to ensure your plan stays on track to support the development of your event.

Using volunteer and intern teams are an affordable way for a nonprofit or local event to get involved, but strong leadership and defined metrics are then key to your ongoing success with nonpaid staff.

Gustavus Adolphus Intern Team Supports Wired for 2020 Event Tweetup & Social Marketing Strategy

Gustavus Adolphus Intern Team Supports Wired for 2020 Event Tweetup & Social Marketing Strategy

The upside is that positive energy and enthusiasm from a committed team is contagious and crosses over into the overall event planning and execution.

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Events and Social Marketing- the New Promotional Campaign

April 5, 2009 at 3:25 pm · Filed under 1 ·Tagged , , , , , , ,

Phizzpop- Event Content Creation- SocialWendy

Phizzpop- Event Content Creation- SocialWendy

  Promoting Your Event with Social Media Channels

  Phizzpop Challenge

Cause marketing & special events go hand in hand, they are synonymous. Fortunately the advent of social media channels and new social marketing tactics allow new ways to reach & create audiences like never before. From establishing your Twitter Conversation base to your Facebook Community, causes and events can now reach beyond the standard, let’s put up a website, send out an email and hope they will come.

Content Creation

One of the key social tactics you can employ to promote your event, especially a multiple venue campaign, is content creation.  That is, capturing photos, video, interviews, and the like at the event to post promote it via Twitter and other social tools.  Yes, you are right, it looks a lot like standard PR right- well, it is… there are no big secrets about these new social media channels.  They are simply new channels reflecting the way today’s consumer is interacting, communicating and entertaining themselves.  Learn about them, apply your industry expertise, and give them a try.

More later,

SocialWendy :)

For more information go to www.socialwendy.com

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